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It probably started on a road trip, with a car full of soggy wetsuits or dirty snowboard socks. We’ve spent a lot of time behind the wheel over the years searching for empty lineups, untracked snow, towering rock, and free camping. We got tired of looking at the same old air fresheners dangling from rear view mirrors and started designing our own. The designs are based on the places we've been, the gear we use, the brands we’re stoked on, and the people we've met along the way.